Bell Atlantic and GTE had just merged. The new name Verizon would soon be launched. Investors were flooding the Investor Relations department with requests and questions, and the Bell Atlantic Web site wasn’t helping much. Verizon asked PencilBox to figure out a better way. We undertook a three-day combination of usability studies and focus groups, reaching out to learn the opinions of telecom analysts, employees and individual investors, and delivered a report that gave Verizon quick, easy and inexpensive ways to help itself.
From our work, Verizon was better able to understand how the buy side and sell side – as well as its retail shareholders – viewed the company and how Verizon could better explain what it was trying to become.